Perth · Bespoke AI for sales
Stop paying for leads that go quiet.
Idionic designs bespoke AI-for-sales solutions for WA SMEs. We put intelligence into the selling you already do: replies, follow-up, appointments and admin. Then we shape the work around the outcome you need.
The stall
Where paid leads go quiet
You are already buying attention. The gap is usually after the enquiry: slow replies, nights and weekends with no answer, quotes that sit, meetings that slip.
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First reply
Slow response and after-hours silence. If the first reply takes hours, many buyers won't wait. When nobody is at the desk, the firm that answers often wins. The play is Answer and qualify.
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Follow-up
Dead follow-up. Quotes and CRM rows sit. Nobody owns the next touch. The play is Follow up in minutes.
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Quiet pipeline
Open leads no one has touched in weeks. The play is Revive dead leads.
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Booking
No-shows and soft nos. The diary looks busy. The bank account does not. The play is Lock appointments.
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Trust
Whether buyers see proof, such as reviews, while they decide. The play is Proof, reviews and referrals.
Already paying for leads? We work alongside your marketing team or agency. They bring the leads; we make sure they don't go quiet.
The Stall Review
What you get
- A stall report showing each stall point rated, with the evidence behind it.
- An estimate of the revenue at stake, shown as a range, with every assumption written out.
- The three fixes most worth making, ranked by value and effort.
- A recommended solution, with a timeline.
- Your baseline scorecard, the starting numbers any future result is measured against.
- A 60-minute readout with you and whoever leads your sales.
If we don't find a measurable stall, we'll say so in writing.
How we work
Three stages, each scoped to you
Every engagement starts with a Stall Review. Each stage is agreed in a written scope, and you can stop after any of them.
Stage 1
Stall Review
A look at the last 90 days of paid leads, across five stall points, with a readout in ten business days and no build.
How it works →Stage 2
First Revenue Play
One play designed, built, piloted with 3–5 people, trained and rolled out, with the scope agreed in writing before the build.
How it works →Stage 3
Operating Partner
Monthly run-and-improve after go-live, including tuning what the AI says and the information it draws on.
How it works →Fit
Built for WA service and B2B SMEs
For
Owners of Western Australian service and B2B businesses, roughly 5 to 50 people, who already pay for leads. That includes professional services, trades and home services, and agencies. You already spend on leads or a sales team, and work stalls on slow follow-up, missed calls or an inconsistent process.
Not for
Enterprise platform buyers and ML teams shopping for infrastructure. We design the solution around your sales outcome, not a product catalogue.
Outcome patterns
Six plays
The work draws on six plays: Answer and qualify, Follow up in minutes, Revive dead leads, Lock appointments, Proof, reviews and referrals and Cut the admin load.
The default
No new software to learn. It works in your inbox.
If you don't have a CRM, the default is the email, calendar and SMS you already use. Ask ChatGPT or Claude about your leads and it answers the way a CRM would. If you already have a good CRM, you keep it and we connect to it.
- A daily digest, one-tap actions and a small dashboard.
- Everything is set up in your own accounts.
- The tools are still chosen for each engagement.
Start with an introduction.
We like to start with an introduction. If you found us another way, you're just as welcome. Tell us the sales outcome you need. We'll design the solution and put the scope in writing.
Ask for an introduction